Sales increase
AI Operations Case Study · Cosmetics & SPA Supplier
How a leading B2B cosmetics & SPA supplier increased sales by 28%.
The company had a growing customer base but lacked a structured sales organization. AMS Pilot rebuilt sales management, planning, CRM processes, KPIs, reporting, and motivation systems to create a scalable commercial engine.
Cosmetics & Skincare
Professional SPA Products
B2B Wholesale
Sales Increase
+28%
Revenue Growth
$176.9M
2025 annual revenue
Transformation Focus
CRM Funnel
KPI Reporting
Sales Planning
Motivation System
Sales funnel implemented
Reporting system launched
Sales team structure built
Motivation programs created
The challenge
Demand was growing, but the sales organization could not scale.
As one of the leading wholesale suppliers of professional cosmetics, skincare products, massage equipment, and SPA solutions, the company had steady demand but struggled with internal sales operations.
The business needed a repeatable sales system, not just more sales activity.
Unstructured sales managementNo standardized sales processesNo sales forecasting or planningPoor lead tracking inside CRMNo measurable KPIs for the sales teamLimited reporting and performance visibilityNo structured motivation system across sales roles
Sales Audit
AMS Pilot evaluated the full commercial operating system.
The audit reviewed the sales organization, CRM, planning routines, KPIs, reporting, and employee motivation model.
Sales Organization
- Team hierarchy
- Role responsibilities
- Management effectiveness
CRM & Pipeline
- Lead management
- Opportunity stages
- Pipeline visibility
- Customer follow-up processes
Sales Planning
- Revenue forecasting
- Monthly planning
- Performance monitoring
KPIs & Reporting
- Individual performance metrics
- Team reporting
- Daily operational dashboards
Motivation System
- Compensation model
- Bonuses
- Performance incentives
- Career progression
Solution
A complete sales transformation roadmap.
Based on the audit findings, AMS Pilot redesigned the sales department structure and implemented the processes, tools, dashboards, and incentives needed to manage growth.
Sales Department Restructuring
- Designed a scalable three-level sales department
- Defined responsibilities and workflows
- Created a structure that could support continued growth
Management Training
- Trained the Head of Sales on sales management
- Built team leadership routines
- Introduced performance monitoring and operational control
CRM Optimization
- Implemented a new CRM sales funnel
- Standardized lead tracking
- Improved follow-up consistency and pipeline visibility
Sales Planning System
- Introduced monthly targets
- Built forecasting routines
- Created team accountability and revenue tracking
KPI Framework
- Defined metrics for every sales role
- Tracked conversion rates and activity
- Monitored pipeline health and individual productivity
Reporting & Motivation
- Launched daily reporting dashboards
- Created four incentive programs
- Aligned compensation with business objectives and individual results
Implementation
Delivered through a phased transformation process.
Sales department audit and process analysis
Sales management training for the Head of Sales
Sales process redesign
CRM optimization and sales funnel implementation
KPI development and reporting system rollout
Launch of motivation and performance management framework
Results
Sales performance increased after the new management framework was implemented.
The company achieved a 28% increase in total sales while building a scalable operating structure for continued growth.
Performance Growth
Overall growth: +28% YoY
Annual Revenue
Before vs After
From inconsistent sales operations to a scalable sales organization.
Before
Sales department operated without clear structure
Sales manager worked without standardized processes
No sales planning
No CRM pipeline management
No KPI system
No reporting or performance tracking
No motivation system
After
Fully structured and scalable sales organization
Sales Director trained with clear management framework
Sales planning system implemented
New CRM sales funnel developed and implemented
Performance KPIs introduced for every role
Daily reporting dashboard established
Multi-level incentive program implemented
Why It Worked
The project fixed the operating system behind sales growth.
Rather than focusing only on increasing sales activity, the transformation addressed the underlying operational challenges that were limiting growth. Leadership training, CRM optimization, planning, KPIs, reporting, and incentive alignment created a repeatable sales system.
Leadership Control
Sales leadership gained practical routines for managing execution, KPIs, and team performance.
Pipeline Visibility
CRM stages, lead tracking, and follow-up workflows gave the team a clearer view of every opportunity.
Scalable Motivation
Role-based incentive programs aligned compensation with business objectives and individual results.
Book a Discovery Call
Build a sales system your team can scale.
AMS Pilot helps businesses redesign sales operations, implement CRM and KPI systems, and build management frameworks that turn demand into repeatable revenue growth.
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