AI Operations Case Study · B2B Wholesale Distribution

How AMS Pilot helped a large B2B distributor build scalable operations and increase sales by 20%.

A wholesale distributor of supplements, cosmetics, toys, spices, and household products transformed operations by implementing ERP systems, restructuring sales processes, and creating management frameworks that reduced bottlenecks and enabled growth.

Operational workspace for a wholesale distributor
+20%Sales Volume
Company Profile

B2B Wholesale Distributor

Multi-category distribution business selling supplements, cosmetics, toys, spices, and household products.

Before Owner-dependent operations
AMS Pilot
Operating System
After Scalable management structure
ERP Implementation Sales Departments CRM Pipeline KPI Reporting P&L Visibility Motivation Systems
+20%

Increase in sales volume

2

Dedicated sales departments established

3

Regional managers hired

1

ERP system successfully implemented

4

Employee motivation systems introduced

100%

Sales reporting and KPI framework standardized

The challenge

A growing business was becoming too dependent on the owner.

The company had reached a stage where growth was creating operational complexity. The owner was heavily involved in daily decisions, which limited scalability and slowed execution.

Growth problems were becoming operational problems.

Wholesale distributor product packaging
No centralized financial managementNo sales planning systemNo lead management process in CRMNo KPI framework for sales teamsNo standardized sales reportingUnclear organizational structure and hierarchyManual operational processesMultiple unsuccessful ERP implementation attempts

Audit & Assessment

AMS Pilot conducted a full operational audit.

We identified bottlenecks across leadership dependency, operational visibility, sales management, fragmented processes, and technology infrastructure.

Leadership Dependency

The owner was involved in daily decisions that could be delegated.

Operational Visibility

Financial and department performance were not measured consistently.

Sales Inefficiencies

Sales lacked forecasting, KPIs, reporting, and structured processes.

Process Fragmentation

Departments operated without unified systems and clear accountability.

Technology Gaps

The company lacked a properly implemented ERP environment for growth.

Solution

Building the company's operational infrastructure.

AMS Pilot designed and implemented a business transformation initiative focused on organizational structure, process management, financial visibility, and ERP implementation.

Sales Department Transformation

  • Established two dedicated sales departments
  • Hired and onboarded a sales analyst
  • Added three regional sales managers
  • Implemented structured sales processes

ERP Implementation

  • Built the implementation roadmap
  • Managed vendor evaluation and partner selection
  • Controlled milestones and delivery
  • Implemented the ERP platform after several failed attempts

Financial Management Framework

  • Collected and organized company expenses
  • Built Profit & Loss reporting
  • Developed financial models
  • Created financial visibility and management processes

Sales Management System

  • Implemented sales planning
  • Introduced KPI systems
  • Created daily sales reporting dashboards
  • Built CRM funnel and lead tracking

Organizational Development

  • Created clear hierarchy
  • Defined responsibilities and accountability
  • Implemented corporate management processes
  • Developed company culture frameworks

Product Management Optimization

  • Implemented product categorization
  • Developed pricing management systems
  • Organized product structures and inventory processes

Implementation

Operational transformation across the entire organization.

Phase 1

Business audit and process mapping

Phase 2

Organizational restructuring and department development

Phase 3

ERP implementation and systems integration

Phase 4

Sales management process implementation

Phase 5

Financial management and reporting systems

Phase 6

Performance management and KPI implementation

Phase 7

Process optimization and operational scaling

Results

Sales growth after operational transformation.

Monthly sales volume increased after the business moved from owner-dependent operations to structured management, ERP, CRM, and KPI reporting.

Annual Sales Performance

Units Sold by Month

2021202220232024
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2021 12,877
2022 14,701
2023 17,308
2024 20,660

Before vs After

From operational complexity to scalable growth.

Before

Owner heavily involved in daily operations

No ERP system

No financial visibility

No CRM funnel or lead management

No KPI-driven sales management

Fragmented manual operations

After

Delegated management structure

Centralized ERP platform implemented

P&L reporting and financial models established

CRM sales pipeline and lead tracking built

Daily reporting and KPI dashboards introduced

Scalable, process-driven organization

Business Impact

The company became easier to manage, measure, and scale.

Sales Growth

Sales increased by 20% after the operational transformation initiative.

Leadership Efficiency

The owner reduced involvement in day-to-day operations and gained stronger strategic visibility.

Improved Decision-Making

Management gained reporting, financial visibility, and performance metrics for scaling.

Operational Scalability

The company established systems and processes capable of supporting growth across products, teams, and regions.

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Build a business that scales beyond its founder.

AMS Pilot helps businesses design operational frameworks, implement systems, and build scalable processes that improve efficiency, increase visibility, and drive sustainable growth.

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