We buy Amazon-native brands. Then we actually run them.
Most acquirers buy brands and hope. We buy brands and operate them through the same team that already manages 100+ accounts on Amazon and TikTok Shop.
Our active mandate.
If you're outside this range, we likely can't acquire — but we'll refer you to someone who can. Honest answer in week one.
We acquire under two models. Each fits a different seller.
Long-term ownership.
Cash yield, omnichannel expansion, brand building. For brands we want to own for a decade.
1–2 year horizon.
Positioned for strategic exit. Aggressive operational improvement, channel expansion, then resale.
We tell you which strategy fits your brand during the LOI stage. Transparently.
60 days from NDA to close, when both sides want it.
What we offer sellers, without the games.
Most of the price in cash at close. Earnouts only where they make structural sense, and only with clear, mutually-defined metrics. No deferred payments designed to dilute you after we own the brand.
We learned from the aggregator era what not to do:
- We don't promise unrealistic earnouts to inflate the headline number
- We don't tie payments to performance we control after close
- We don't lock you into long non-competes that block your next venture
Same team. Day one.
The team that audited your brand runs it after close. Not a different team, not a generic operations department. The same Amazon and TTS operators who manage 100+ client accounts plug your brand into the same playbook.
- Within 30 days — PPC restructured, listings refreshed, supplier terms reviewed
- Within 90 days — TikTok Shop live (if applicable), first omnichannel test
- Within 12 months — new channel(s) contributing 15%+ of revenue
Three honest reasons, instead of an aggregator pitch.
Boutique attention, and that's the point.
We close a few deals a year, not a few a month. Your brand gets attention, not a queue.
We're operators first.
We don't need 6 months to figure out your account. We're already running 100+ of them.
You'll get paid.
No deferred earnouts you'll spend a year fighting over. Most of the price at close, in cash.
Questions sellers ask us first.
How do you value brands?
Multiple of trailing twelve-month SDE, adjusted for category trends, margin health, and customer concentration. We share our valuation model openly during the LOI stage so you understand exactly how we got there.
What's your typical structure?
Most of the price in cash at close, plus a working capital adjustment. Earnouts only where genuinely mutual and tied to metrics you control. We avoid 24-month deferred payments.
What happens to my team?
Depends on the brand and what you want. We can take over operations fully, keep your team as-is, or design a hybrid. We discuss this before LOI, not after.
Do you keep the brand or rebrand it?
We keep it. Brand equity is what we paid for. Rebranding mid-flight is a 2021 aggregator mistake.
What if my brand is outside your criteria?
We'll tell you in the first conversation and refer you to someone who fits. Our network covers most situations. You won't waste time.
Will you sign an NDA before I share data?
Always. Standard mutual NDA, signed the same day you ask. We never look at sensitive data without one.
Start a conversation
Ready to begin? NDA first. Numbers second. We'll tell you within 7 days whether your brand fits — and refer you elsewhere if it doesn't.