M&A advisory for Amazon-native brands.

10+ deals closed last year. Operator background. Built by people who've been on every side of an Amazon-native deal — buyer, seller, and operator.

Two services

Which side of the table are you on?

On average, brands capture 24% more deal value when working with us.

Sell-side

We help you sell your brand for what it's actually worth.

Explore sell-side →
Buy-side

We help you buy the right brand — and avoid the wrong ones.

Explore buy-side →
Why operator-led

Generalist M&A firms audit the numbers. We audit the business.

They don't look at niche health, PPC structure, supplier risk, or account compliance. Which is exactly where Amazon deals fail.

We do all of that as our day job. When we advise on a deal, you get the same audit depth our acquisition team uses on our own purchases.

Conflict policy

We're a principal and an advisor. Here's how we keep that clean.

  • Our acquisition mandate is published — revenue range, categories, geography. You can see immediately whether your deal overlaps.
  • Outside that mandate, we work as an advisor without restriction.
  • Inside that mandate, if we see a target that fits, we choose one role per deal — principal or advisor — and disclose it in writing before any work begins.
  • Chinese wall between teams. Different leads. Different data access.
Full Policy